Read the latest blogs, news and views from Infomentum. (6)

The Prince’s Trust is transforming its business, with the help of Infomentum. So it’s no surprise that being totally bought into the charity, Infomentum is proud to support a summer ball in aid of the The Prince’s Trust on June 4.

Vikram Setia, Partner & Chief Commercial Officer at Infomentum said: “The Prince’s Trust is such an important charity providing vital assistance to young people in need. The Trust literally helps to change people’s lives and it’s a cause we feel very passionately about at Infomentum. It’s always a rewarding opportunity for us to be able to support this summer ball and give back to those charities that we work with.”

The marketer does. No, the IT department owns it. Wait, it belongs to everyone.

Who owns digital in your business? Before you answer that, maybe we should understand what we mean by ‘digital’?

Digital marketing is now a common marketing discipline. It combines social media, email, websites and portals. Originally used to listen and broadcast, digital channels are now used to support customer service, with social media and web chat being the fastest growing customer contact channel in the UK.

Oracle recognized Infomentum, a digital experience consultancy and solution provider, with its 2015 Oracle Excellence Award for Specialized Partner of the Year – UK in Middleware. Infomentum is a Platinum level member of Oracle PartnerNetwork (OPN).

The Oracle Excellence Awards for Specialized Partner of the Year - UK encourage innovation by OPN members, who use Oracle's products and technology to create value for customers. The award reflects Infomentum’s success in adopting OPN’s Specialized approach which is aimed at enabling partners to establish industry recognition by following a formal process to become Specialized in key Oracle solution areas.

Gone are the days of focusing on saving money. Business leaders are now looking at either how to simply keep up with their customers, or how they can profit from digital.

The result requires business transformation. Or is it digital transformation? What is the difference?

To be honest, there should be no difference. Or there certainly won't be as time goes by. Becoming a digital business could be compared to the days of computerising your business back in the 1980s. The installation of a computer to enable you to do your job quicker is no different to implementing a digital strategy in order to operate more efficiently and deliver a more acceptable customer experience.

Until now, your business will have invested in technology solutions to streamline processes and save money. Some of this investment may also have been in improving the customer experience.  From ERP to document management, marketing automation to clients and internal portals, so many aspects of a business are now automated.

How joined up are these technologies? Are they meeting the modern users' expectations? Are they in line with your digital strategy?

Despite widespread commitment to digital technologies and trends, UK businesses are still falling behind as a result of inflexible corporate cultures. That’s according to a new report from digital experience consultancy Infomentum, which compiled the thoughts of key players including Oracle, BAE Systems, The Ministry of Justice and others.

London, 20 February 2015

London, February 9 2015

London, 27 January 2015

London, 6 November 2014