The marketer does. No, the IT department owns it. Wait, it belongs to everyone.
Who owns digital in your business? Before you answer that, maybe we should understand what we mean by ‘digital’?
Digital marketing is now a common marketing discipline. It combines social media, email, websites and portals. Originally used to listen and broadcast, digital channels are now used to support customer service, with social media and web chat being the fastest growing customer contact channel in the UK.
Oracle recognized Infomentum, a digital experience consultancy and solution provider, with its 2015 Oracle Excellence Award for Specialized Partner of the Year – UK in Middleware. Infomentum is a Platinum level member of Oracle PartnerNetwork (OPN).
The Oracle Excellence Awards for Specialized Partner of the Year - UK encourage innovation by OPN members, who use Oracle's products and technology to create value for customers. The award reflects Infomentum’s success in adopting OPN’s Specialized approach which is aimed at enabling partners to establish industry recognition by following a formal process to become Specialized in key Oracle solution areas.
Gone are the days of focusing on saving money. Business leaders are now looking at either how to simply keep up with their customers, or how they can profit from digital.
The result requires business transformation. Or is it digital transformation? What is the difference?
To be honest, there should be no difference. Or there certainly won't be as time goes by. Becoming a digital business could be compared to the days of computerising your business back in the 1980s. The installation of a computer to enable you to do your job quicker is no different to implementing a digital strategy in order to operate more efficiently and deliver a more acceptable customer experience.
Until now, your business will have invested in technology solutions to streamline processes and save money. Some of this investment may also have been in improving the customer experience. From ERP to document management, marketing automation to clients and internal portals, so many aspects of a business are now automated.
How joined up are these technologies? Are they meeting the modern users' expectations? Are they in line with your digital strategy?
Despite widespread commitment to digital technologies and trends, UK businesses are still falling behind as a result of inflexible corporate cultures. That’s according to a new report from digital experience consultancy Infomentum, which compiled the thoughts of key players including Oracle, BAE Systems, The Ministry of Justice and others.
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Technology has already become a permanent fixture in everyday life, so the need for businesses to have a digital strategy in place is becoming increasingly obligatory. This poses a challenge for businesses, which not only need to update their legacy technologies to keep up but also their business methodologies.
