Do you know what your customers need? Not what they want, or would like, but what they need. It is not always obvious. Faced with a complex mix of competing priorities and challenges, some companies may think they need one thing. In reality, however, they need something entirely different.
Many business documents, from invoices to medical records, are boring, necessary and tedious to deal with. And until recently only humans had the ability to process them, locking smart people into low-value work. But now, technology has got to the point where it can not only read standard documents but also pick relevant information out from images and designs in complex layouts.
Author: Rachel Edwards
Digital transformation; it’s been the business buzzword of choice for the last 2 years or so. It’s proven to be one buzzword which has some meat behind it. Digital transformation is still a hot topic and has manifested in tangible success for many businesses and even charities like The Prince’s Trust.
Like all trends, digital transformation means different things to different people. And like all trends, it must eventually fade until ‘digital’ just becomes the norm of how we do business. But what comes next?