Salesforce | Read the latest blogs, news and views from Infomentum.

We know that effectively managing the ever-growing and quickly-changing world of customer data can feel overwhelming. Salesforce Data Cloud is here to change that! But what exactly is it? And even more, why should it matter to your business? Turns out that Data Cloud isn't just for those working in technical roles - so how can it have an impact for business users? Let’s dive in and break it down!

In higher education, managing student data is often seen as a challenge of consolidating records across various platforms - from admissions and financial aid systems to student management portals and alumni databases. For many institutions, the complexity of these systems leads to fragmented data, making it hard to get a unified view of students and make timely, data-driven decisions.

Everyone has, at one point or another, experienced a period of agonising waiting. Whether it be awaiting the results of a job interview, exam results or even waiting in an online queue to get the chance to grab some concert tickets, I’m sure that everyone can agree waiting around for things to happen is a deeply unpleasant feeling. Certainly for me, sitting through the week before A-Level results day felt (almost) worse than taking the exams did! Now imagine how stressful it must be for victims of crimes who are awaiting updates to their investigations.

Understandably, many people want to check in on the progress of their ongoing investigations: in fact, one of our clients found that 20% of inbound calls were from victims seeking updates to their cases. If victims of crime were able to access this information in a more timely manner, it would open up police time that could be allocated to support additional tasks, as well as help reduce stress for people going through the post crime journey.

Composer Flows may be configured to be triggered by a scheduler, an event in the target system or HTTP invocation. Salesforce Flow actions can make HTTP callouts, so in this blog we will be demonstrating step-by-step how to integrate MuleSoft Composer with Salesforce Flow Builder for dynamic system interactions.

It has been a year since I joined the Salesforce Ecosystem, and despite the eventful past year, I recently had the opportunity to attend one of the big Salesforce events, Salesforce World Tour 2023, for the first time. The day was filled with action and had a lot going on simultaneously, making it a highly recommended experience for anyone involved with or interested in learning more about Salesforce.

Event-Driven Architecture allows you to create more resilient and scalable integrations for an infinite number of uses-cases. This approach enables us to develop modular and decoupled solutions providing real-time (or near real-time) connections.