Digital transformation; it’s been the business buzzword of choice for the last 2 years or so. It’s proven to be one buzzword which has some meat behind it. Digital transformation is still a hot topic and has manifested in tangible success for many businesses and even charities like The Prince’s Trust.
No industry has seen the effects of digital disruption hit hard quite as publicly as the retail sector.
Shock headlines detail the decline of footfall, with indignant images of boarded up stores and empty high streets. Pre-Christmas forecasts preached that the most successful holiday retailers would be those offering the optimum online shopping experience.
But aside from the scare-mongering surrounding physical stores, the key focus for retailers has remained steadfastly the same; how to offer the best customer experience? There are key challenges the industry can address today to keep up with changing consumer demand.
I have a Google habit. It’s the curse (or blessing!) of growing up in the ‘digital age’ (but please, don’t call me a millennial). That’s to say that I rely on my smartphone to Google anything and everything. Admit it, you’re guilty too.
Scientists believe that this habit of ‘googling’ everything is actually making our attention spans shorter. It’s a common practise in this ‘digital’ era; throw technology at a problem and it will solve it. That works, right? When it comes to your business, the ‘Google’ effect is not the answer.