Research | Read the latest blogs, news and views from Infomentum.

In our study conducted by Censuswide, 1002 desk-based office workers were quizzed on their attitudes to websites, technology and the workplace. Over half of the respondents to the survey were defined as Generation C. But just how are we defining them?

Generation C - these people are your customers, your employees and maybe even yourself. Generation C is the connected generation; they are digital natives who are completely au fait with the latest gadgets and technologies.

Our lives might be going digital, but what does that mean for the physical environments in which we live, work and play? Whether checking air quality or preventing street violence, what is the public sector doing to harness new technologies that deliver a better citizen experience; not just in interactions with services, but in the infrastructure that supports our lives? From housing to transport, how are these connected communities being brought to life by Edge computing and IoT in the UK?

Digital promotions are failing to meet expectations, with up to 1 in 3 customers considering advertising one of their biggest annoyances online. Our 'Generating Success with Generation C' report examines the growing digital marketing expectations of over 1000 office workers throughout the UK .

Public services, like many sectors, are wrestling with how it can make the most of the opportunities on offer through digital transformation. Over the course of the coming weeks, we’ll look at some of the most common challenges faced by the public sector. Our blogs will cover why government has been slow to adopt digital transformation and move to the Cloud, how Edge computing and the Internet of Things can be integrated into everyday life, and what 'Smart Lives' really means. Today, we are considering identity verification, and whether it is the future of the public sector’s digital transformation.

Who are you? Can you prove it?

Generation C is not a group defined by their age; they are defined by their attitudes, behaviour, shared interests and constantly connected digital lifestyle.

Workplaces are changing rapidly – often without us even noticing. And now that the first wave of digital disruption has already passed, employees are demanding more sophisticated experiences from the companies they work for. This means that, as businesses, we have a choice: change, or get left behind. One way of ensuring that we move with the times is to listen to the changing expectations of employees as we move towards the next big milestone: 2020.

77% of users claim they leave a site immediately if they experience any difficulty. It’s a shocking stat. One that perfectly illustrates the need for business to continually improve and innovate to keep up with progressive consumer demands.

Digital transformation; it’s been the business buzzword of choice for the last 2 years or so. It’s proven to be one buzzword which has some meat behind it. Digital transformation is still a hot topic and has manifested in tangible success for many businesses and even charities like The Prince’s Trust.

“Beyond Digital” report highlights how new technology will impact the workplace over the next five years

91% of UK employees believe that their businesses will no longer be competitive by 2020 as a result of new technology. That’s according to a new “Beyond Digital” report, launched today by digital transformation consultancy Infomentum.

The report, which collated feedback from over 1000 UK office workers, examines how new technology trends are set to disrupt UK businesses and employment over the next five years.