Generation C | Read the latest blogs, news and views from Infomentum.

In our study conducted by Censuswide, 1002 desk-based office workers were quizzed on their attitudes to websites, technology and the workplace. Over half of the respondents to the survey were defined as Generation C. But just how are we defining them?

For years, marketers have looked to the latest generation to lead their branding efforts and define the latest trends. We’ve been through the baby boomers, then Generation X, Y and finally Z. So the question is: what next?

Generation C - these people are your customers, your employees and maybe even yourself. Generation C is the connected generation; they are digital natives who are completely au fait with the latest gadgets and technologies.

With Generation C already a huge demographic which is growing every day, businesses need to ensure that they are capturing Gen C’s attention, whether as their customer, potential customer or employee.

Digital promotions are failing to meet expectations, with up to 1 in 3 customers considering advertising one of their biggest annoyances online. Our 'Generating Success with Generation C' report examines the growing digital marketing expectations of over 1000 office workers throughout the UK .

Generation C is not a group defined by their age; they are defined by their attitudes, behaviour, shared interests and constantly connected digital lifestyle.