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Posted by Infomentum on 20 February 2015

London, 20 February 2015

Understanding how to leverage the right technologies is key to improving customer experience in the digital age. That’s why Infomentum will be sharing expert advice on tackling digital disruption head on at Collaborate15 in Las Vegas this spring.

In the 60 minute session, Infomentum will investigate why digital disruption and digital transformation are crucial to the modern enterprise and the key steps to becoming a digital business. Delegates will hear real customer stories that are solving digital challenges with Oracle Fusion Middleware.

The Collaborate15 conference brings together three international Oracle User Groups to connect with other Oracle users, suppliers, industry experts and Oracle themselves.

Vikram Setia, Co-founder and Commercial Director at Infomentum, and presenter at Collaborate, said: “Traditionally, we would see the main purchasers of technology solutions as the CIO and the CTO. With the explosion of digital technologies changing the way we do business, we are seeing more and more Chief Digital Officers and Chief Marketing Officers becoming the decision makers on large scale IT projects.”

“It is becoming more important than ever before for IT professionals to be able to explain the business rationale of technology to the CDO and CMO. It’s no longer a discussion about the specific technology being purchased, but instead to understand how using this technology will meet key business objectives,” added Rachel Edwards, Marketing at Infomentum and co-presenter. “This is what attendees to Infomentum’s session can expect to learn.”

Will you be joining us in Las Vegas? You’ll find Vikram and Rachel’s session, titled ‘Why Should You Care About Digital Disruption Anyway?’ on Tuesday 14 April at 4.30pm in Banyan F.