For years, marketers have looked to the latest generation to lead their branding efforts and define the latest trends. We’ve been through the baby boomers, then Generation X, Y and finally Z. So the question is: what next?
It is all about visual appeal, fonts, colours and layout when we build web pages and mobile applications. However, when it comes to chatbots, the focus is different. The majority of chatbots run on Facebook messenger, WhatsApp, Alexa or other social platforms with the focus centred around the bot's personality and its tone of voice. In other words, it is all about your audience, and how to build your chatbot around their needs.
After years of austerity, the public sector is crying out for solutions that can help solve its issues quicker and more cost-effectively. Yet, while there is a multitude of choices available in the form of digitally native businesses, they’re not being considered as credible options. This post will examine why is it so difficult for the public sector to engage with SMEs?
Generation C - these people are your customers, your employees and maybe even yourself. Generation C is the connected generation; they are digital natives who are completely au fait with the latest gadgets and technologies.
Never has there been so much pressure to do more with less. Nowhere is this more acutely felt than in the public sector. For an element of the UK economy not widely renowned for a track record of innovation and prudent purse string management, that represents somewhat of a major challenge. Yet finance is not the only issue. There are other pressing concerns: how to best use and share data, engaging with local SMEs and disruptive technology companies and re-calibrating the public sector approach to operations in a digital and social age. We’ll be looking at all these topics in our forthcoming blog series. Naturally, that means we’ll be kicking off with cows in Norway.
With Generation C already a huge demographic which is growing every day, businesses need to ensure that they are capturing Gen C’s attention, whether as their customer, potential customer or employee.
ISO 27001 is an international standard with global recognition that gives organisations a clear framework to follow for their Information Security Management System (ISMS), it is also a business enabler.
Infomentum is very proud to achieve the internationally recognised certification of ISO 27001 in February for the second consecutive year. The certification has confirmed our compliance to the standard with no non-conformities identified.
The lamppost that broke up the fight – Edge computing, IoT and building connected communities in the UK
Our lives might be going digital, but what does that mean for the physical environments in which we live, work and play? Whether checking air quality or preventing street violence, what is the public sector doing to harness new technologies that deliver a better citizen experience; not just in interactions with services, but in the infrastructure that supports our lives? From housing to transport, how are these connected communities being brought to life by Edge computing and IoT in the UK?
In the second of our series on the public sector, digital transformation and Smart Lives, we are looking at cloud computing. At a time when government organisations struggle for funding, digitalisation offers a way of delivering services to users in a more cost-effective manner. Cloud is the foundation of that transformation. As a concept it has been talked about for over a decade yet adopting it can be a challenge for cash-strapped public services. What stops the sector from accelerating cloud use to unlock its benefits?
Public services, like many sectors, are wrestling with how it can make the most of the opportunities on offer through digital transformation. Over the course of the coming weeks, we’ll look at some of the most common challenges faced by the public sector. Our blogs will cover why government has been slow to adopt digital transformation and move to the Cloud, how Edge computing and the Internet of Things can be integrated into everyday life, and what 'Smart Lives' really means. Today, we are considering identity verification, and whether it is the future of the public sector’s digital transformation.
Who are you? Can you prove it?