Industry Insights | Read the latest blogs, news and views from Infomentum. (2)

Never as a society have we been as open as we are today, though it’s a movement that has seemingly bypassed the public sector. In the third and final blog post in our series around thinking smart in the public sector, we look at the main challenges and barriers when it comes to data sharing. We also suggest ways and methods of how the UK public sector can embrace a mindset of collaboration for a more positive future for all.

For years, marketers have looked to the latest generation to lead their branding efforts and define the latest trends. We’ve been through the baby boomers, then Generation X, Y and finally Z. So the question is: what next?

After years of austerity, the public sector is crying out for solutions that can help solve its issues quicker and more cost-effectively. Yet, while there is a multitude of choices available in the form of digitally native businesses, they’re not being considered as credible options. This post will examine why is it so difficult for the public sector to engage with SMEs?

Generation C - these people are your customers, your employees and maybe even yourself. Generation C is the connected generation; they are digital natives who are completely au fait with the latest gadgets and technologies.

Never has there been so much pressure to do more with less. Nowhere is this more acutely felt than in the public sector. For an element of the UK economy not widely renowned for a track record of innovation and prudent purse string management, that represents somewhat of a major challenge. Yet finance is not the only issue. There are other pressing concerns: how to best use and share data, engaging with local SMEs and disruptive technology companies and re-calibrating the public sector approach to operations in a digital and social age. We’ll be looking at all these topics in our forthcoming blog series. Naturally, that means we’ll be kicking off with cows in Norway.

With Generation C already a huge demographic which is growing every day, businesses need to ensure that they are capturing Gen C’s attention, whether as their customer, potential customer or employee.

Digital promotions are failing to meet expectations, with up to 1 in 3 customers considering advertising one of their biggest annoyances online. Our 'Generating Success with Generation C' report examines the growing digital marketing expectations of over 1000 office workers throughout the UK .

In the second of our series on the public sector, digital transformation and Smart Lives, we are looking at cloud computing. At a time when government organisations struggle for funding, digitalisation offers a way of delivering services to users in a more cost-effective manner. Cloud is the foundation of that transformation. As a concept it has been talked about for over a decade yet adopting it can be a challenge for cash-strapped public services. What stops the sector from accelerating cloud use to unlock its benefits?

Generation C is not a group defined by their age; they are defined by their attitudes, behaviour, shared interests and constantly connected digital lifestyle.

I was recently invited along to the WPEngine summit, thanks to Infomentum having worked on a customer’s news and views blog using WPEngine and Wordpress.

First of all, I have to say that the entire conference was great. The speakers were well thought-out, and the topics felt fresh - as well as a great goodie bag at the end! But the talk that really captured my attention was by Monica Cravotta. She talked us through WPEngine's latest research: “The future of digital experiences by generation.”