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Generation C - these people are your customers, your employees and maybe even yourself. Generation C is the connected generation; they are digital natives who are completely au fait with the latest gadgets and technologies.

Never has there been so much pressure to do more with less. Nowhere is this more acutely felt than in the public sector. For an element of the UK economy not widely renowned for a track record of innovation and prudent purse string management, that represents somewhat of a major challenge. Yet finance is not the only issue. There are other pressing concerns: how to best use and share data, engaging with local SMEs and disruptive technology companies and re-calibrating the public sector approach to operations in a digital and social age. We’ll be looking at all these topics in our forthcoming blog series. Naturally, that means we’ll be kicking off with cows in Norway.

With Generation C already a huge demographic which is growing every day, businesses need to ensure that they are capturing Gen C’s attention, whether as their customer, potential customer or employee.

Our lives might be going digital, but what does that mean for the physical environments in which we live, work and play? Whether checking air quality or preventing street violence, what is the public sector doing to harness new technologies that deliver a better citizen experience; not just in interactions with services, but in the infrastructure that supports our lives? From housing to transport, how are these connected communities being brought to life by Edge computing and IoT in the UK?

Digital promotions are failing to meet expectations, with up to 1 in 3 customers considering advertising one of their biggest annoyances online. Our 'Generating Success with Generation C' report examines the growing digital marketing expectations of over 1000 office workers throughout the UK .

In the second of our series on the public sector, digital transformation and Smart Lives, we are looking at cloud computing. At a time when government organisations struggle for funding, digitalisation offers a way of delivering services to users in a more cost-effective manner. Cloud is the foundation of that transformation. As a concept it has been talked about for over a decade yet adopting it can be a challenge for cash-strapped public services. What stops the sector from accelerating cloud use to unlock its benefits?

Public services, like many sectors, are wrestling with how it can make the most of the opportunities on offer through digital transformation. Over the course of the coming weeks, we’ll look at some of the most common challenges faced by the public sector. Our blogs will cover why government has been slow to adopt digital transformation and move to the Cloud, how Edge computing and the Internet of Things can be integrated into everyday life, and what 'Smart Lives' really means. Today, we are considering identity verification, and whether it is the future of the public sector’s digital transformation.

Who are you? Can you prove it?

Generation C is not a group defined by their age; they are defined by their attitudes, behaviour, shared interests and constantly connected digital lifestyle.

Recently, we organised our first ever Infomentum quiz night. We’ve got a sociable office made up of 16 nationalities and lively personalities, and we try to have regular events to get different teams working together. Nothing says inter-departmental collaboration like a competitive quiz!

We are celebrating a decade in business!

Infomentum has celebrated its 10th anniversary. Starting life as technology implementation experts in Oracle WebCenter portfolio, the business has experienced rapid growth over the years which has seen its capabilities expand.

Now in its tenth year, we offer our customers a wide range of services; from digital acceleration consulting, to technology implementation in the areas of content and process, data and analytics and customer experience, to full managed services and hosting. The business now offers expertise in best-of-breed technologies from Oracle, Mulesoft, Amazon, Adobe and more.