An ex police officer who turned into a customer experience analyst. A passionate Greek with a love for tzatziki.

December. The time of year when people stop consuming the budget and start consuming traditional Christmas cakes. However, December is also the time of year to look back and reflect on the previous 11 months.

In the words of Annie Dillard, “If we are blinded by darkness, we are also blinded by light”. Paradoxically, being in the light and having too many ideas can be as fruitless as being in the dark and having none. These were the opening words of Professor Verganti’s talk at Oracle’s Modern Business Experience London conference, which caught my attention. Two minutes in, I had my notepad out. For a long time, I had been a believer of ‘the more, the merrier’ when it comes to ideas, and had somehow paid no attention to how that compromises quality and value.