Author: Leigh Hopwood
Gone are the days of focusing on saving money. Business leaders are now looking at either how to simply keep up with their customers, or how they can profit from digital.
The result requires business transformation. Or is it digital transformation? What is the difference?
To be honest, there should be no difference. Or there certainly won't be as time goes by. Becoming a digital business could be compared to the days of computerising your business back in the 1980s. The installation of a computer to enable you to do your job quicker is no different to implementing a digital strategy in order to operate more efficiently, and deliver a more acceptable customer experience.
Although you might call it digital transformation, what you're actually doing, if you're doing it right, is transforming your business into a modern business ready for the next stage in its life.
Why is this transformation important? What will digital transformation bring to your business?
- Growth and opportunity
- Enable you to take products to market faster
- Exploit the talent in your digital savvy workforce
- Provide a platform for innovation
- Quality customer conversations regardless of channel
- An opportunity to build brand loyalty again
- Huge cost savings - from tech savings, to people
Above all, undergoing digital transformation will enable you to create a sustainable business by remaining competitive.
Sounds great, eh? But where do you start? Check out our Digital Transformation Strategic Assessment and we'll help make sure you've got the right approach to transforming your business.
Why not watch our video on Digital Trends to find out the key technologies disrupting businesses.