Rachel Edwards

Marketing Manager writing about marketing (obviously), digital trends and sharing stories about our culture. Known for convincing our technical colleagues to put pen to paper to write blog posts and adding inches to the office waistline homemade cakes.

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Business

Strategy first, technology second

By Rachel Edwards on Jan 22, 2016

I have a Google habit. It’s the curse (or blessing!) of growing up in the ‘digital age’ (but please, don’t call me a millennial). That’s to say that I rely on my smartphone to Google anything and everything. Admit it, you’re guilty too.

Scientists believe that this habit of ‘googling’ everything is actually making our attention spans shorter. It’s a common practise in this ‘digital’ era; throw technology at a problem and it will solve it. That works, right? When it comes to your business, the ‘Google’ effect is not the answer.

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