Business

Who owns ‘digital’ in a business?

By Infomentum on Apr 9, 2015

The marketer does. No, the IT department owns it. Wait, it belongs to everyone.

Who owns digital in your business? Before you answer that, maybe we should understand what we mean by ‘digital’?

Digital marketing is now a common marketing discipline. It combines social media, email, websites and portals. Originally used to listen and broadcast, digital channels are now used to support customer service, with social media and web chat being the fastest growing customer contact channel in the UK.

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Business

Infomentum Recognised With Prestigious Oracle Excellence Award for Specialized Partner of the Year – EMEA in Middleware

By Infomentum on Apr 9, 2015

Oracle recognized Infomentum, a digital experience consultancy and solution provider, with its 2015 Oracle Excellence Award for Specialized Partner of the Year – UK in Middleware. Infomentum is a Platinum level member of Oracle PartnerNetwork (OPN).

The Oracle Excellence Awards for Specialized Partner of the Year - UK encourage innovation by OPN members, who use Oracle's products and technology to create value for customers. The award reflects Infomentum’s success in adopting OPN’s Specialized approach which is aimed at enabling partners to establish industry recognition by following a formal process to become Specialized in key Oracle solution areas.

Topics: News Business
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Business

Digital transformation; the Trending Business Transformation

By Infomentum on Apr 2, 2015

Gone are the days of focusing on saving money. Business leaders are now looking at either how to simply keep up with their customers, or how they can profit from digital.

The result requires business transformation. Or is it digital transformation? What is the difference?

To be honest, there should be no difference. Or there certainly won't be as time goes by. Becoming a digital business could be compared to the days of computerising your business back in the 1980s. The installation of a computer to enable you to do your job quicker is no different to implementing a digital strategy in order to operate more efficiently and deliver a more acceptable customer experience.

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