im_004426.jpg

Emerging from the cocoon: digital transformation

Author: Infomentum

Author: Rachel Edwards

Technology has already become a permanent fixture in everyday life, so the need for businesses to have a digital strategy in place is becoming increasingly obligatory. This poses a challenge for businesses, who not only need to update their legacy technologies to keep up, but also their business methodologies.

In order to address this era of digital disruption, businesses need to go through a digital transformation.

But weren’t we just talking about digital disruption?

In our last blog post, we explored what is digital disruption and why businesses need to stand up and start paying attention. Digital transformation is the period of change that businesses need to go through, in order to cope with digital disruption and come out the other side as successful companies, switched-on to both their customers and their employee’s needs.

Digital transformation is a result of businesses seeking to adapt to this onslaught of disruptive technologies affecting the way that customer, employees and even the competition behave.

But why?

People are becoming more and more digitally savvy; they’re always connected to their device, always communicating and always collaborating with their peers. Our Generation C research demonstrated this. We’ve got employees expecting to work wherever they want from the device of their choosing, and collaborate with colleagues in different locations. Customers are demanding multi-channel experiences and hyper-personalisation.

Businesses that are able to respond quickly to customers, offer collaboration and knowledge sharing to employees and provide flexibility are moving ahead of the competition in leaps and bounds.

Now you know what it is, how do you transform digitally?

In short, businesses need a digital strategy. This should feed in to the wider transformation strategy for the business, meeting overall business objectives.

It starts with identifying your digital vision and where you want to be. Then compare to where you are now – this will determine the gaps so you can start to close them. It’s often difficult to gain an unbiased, holistic view of your business from within, and to understand the future technology roadmap which will enable you to get to where you need to be without disrupting business as usual. That’s where companies like infoMENTUM can step in to carry out a strategic assessment for you.

In my next blog post, I’ll be exploring the key trends disrupting businesses and causing digital transformation. Visit our Digital Transformation Strategic Assessment page to read more on how your business can create a digital strategy.

Digital Disruption: the Elephant in the Boardroom

Author: Infomentum

Author: Rachel Edwards

With digital at the forefront of businesses minds, ‘digital disruption’ are the buzzwords on senior business leader’s lips. But what is it, and what does it mean for your business?

What is digital disruption?

Digital technologies are disrupting the established ways that we do business at a rapid pace. Whether it’s consumers expecting a seamless experience through your business, from websites to brick-and-mortar stores, or using social media as a platform to raise customer service queries and complaints.

It’s about more than just social media and mobile phones; it’s about changing consumer demands, technology advances and the fight to be competitive. It’s about the traditional and fundamental ways a business behaves being transformed.

Instead of treating it as a separate discipline, digital needs to be integrated into the very way we work.

It’s not just your customers

As our Generation C research illustrated, it’s not just customers who are driving digital disruption; it’s your employees too.

The work/life balance has been disrupted by digital technologies, and employees are bringing that disruption to the office too.

Used to having the latest gadgets and information at their fingertips, digital-savvy Generation C are frustrated at work when they can’t find documents, can’t access information on the go, and can’t effectively collaborate and share knowledge.

With their rapid uptake of technology, using it in ways it wasn’t originally intended and the trend for using personal devices in the office, digital is disrupting your business whether you like it or not.

Can you execute your digital strategy?

In recent research, Forrester found that although 73% of executives believe that their company has a digital strategy in place, only 19% believe they have the right technology to execute it, only 15% believing they have the skills and capabilities. This makes for worrying reading for the future of existing business. With agile, fast-moving start-ups flooding the market, how can traditional, big business keep up?

The answer…? Digital transformation.

In order to cope with digital disruption, businesses need to go through a rapid period of digital transformation, or risk being left behind.

We only have to look at companies such as Blockbuster to see the devastating effects of ignoring digital disruption. They didn’t respond quickly enough to the changing ways that their customers were consuming film and in steps Netflix, the online streaming service allowing users to view as many films and TV shows as they like for a fixed monthly fee, without ever having to leave their sofa. Blockbuster was left out in the cold and went under as a result.

In my upcoming series of blogs, I’ll be looking at digital transformation in greater depth. In the meantime, visit our Digital Transformation Strategic Assessment page for more information on creating a digital strategy.

Follow infoMENTUM on Twitter